4 Elements That Make A Successful Ad (Analysis of Madinaty Ad 2022)
Did you know the number of ads that the average person is exposed to each day reaches around 10,000? Imagine being bombarded with this huge amount of ads frequently! No doubt the ads will turn into a terrible nuisance that you get used to ignoring. However, some ads do manage to stand out from the clutter & capture the attention of the viewer. A typical example is the latest “Madinaty” ad campaign starring the famous actor Karim Abdel Aziz. When I came across it for the first time, it just kept me on the edge of my seat. Let’s have a deep look at it & find out why it did well: Storytelling The storytelling technique was used cleverly. The obstacle the characters faced was creatively mentioned from the first scene which was itself an attention getter. The conflict, a major element in the story, lasted throughout the ad and indicated the various features & underlying benefits of living in Madinaty. All this is within an attractive story line. In addition, the ad consisted
